Donald Trump's presidency was a masterclass in branding. From his fiery rhetoric to his carefully curated publicity, Trump transcended the traditional rules of political communication. His campaign was a media-savvy spectacle that captivated the nation's attention and mobilized his supporters. Trump understood the power of symbolism. He used his s… Read More

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of symbol. At its core, MAGA offers a narrative of reclaiming American values, appealing to individuals who feel left behind from the prevailing political and social landscape. This sense of belonging is further amplified through merchandise, rallie… Read More